brands Johnnie Walker

Johnnie Walker is the biggest whisky brand in the world and its slogan is has been adopted and embraced everywhere, as a rallying cry for progress, as encouragement in adversity, as a joyful expression of optimism and as the best piece of advice you’re ever likely to hear.

Keep Walking – This is the true essence of Johnnie Walker. It embodies our desire for progress, the fuel to tackle adversity, and joy of unfiltered optimism. This essence continues to Keep Walking into this era, transforming an outlook into an aspiration for the world.